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Strategic Affiliate Partnerships as Key to Global Success


Amara is a leading retailer of luxury homeware and interior design, and the official stockists of exclusive luxury brands including Missoni Home, Ralph Lauren, Roberto Cavalli and more.

Since its beginnings in 2005, Amara has focused on bringing designer style and expert knowledge to every home. Soon after opening a shop, the owners, Sam and Andrew Hood, spotted a gap in the online marketplace for a distributor of true luxury homeware, and taking an entrepreneurial leap of faith they launched Amara.co.uk.

Marketing Objectives & Strategy

Amara saw the potential that affiliate marketing had to offer in giving their website maximum exposure and boosting online orders. After doing their due dilligence in shopping for an affiliate network, Amara chose to partner with Rakuten Affiliate Network citing the quantity of quality publishers and level of expertise in the luxury vertical, compared to competitors.

Shortly after launching a US and AU programme, they migrated their UK programme to Rakuten Affiliate Network too.

"We perceived Rakuten Affiliate Network to have a higher standard in the luxury and fashion industry than competitors, and we believe our recent successes justify that opinion." Tom Freeman, Marketing Manager, Amara

Amara relied heavily on their Rakuten Affiliate team in strategising and choosing publishers to work with. They have worked together to adapt their affiliate strategy to suit each market.


2015 Programme Growth (Year on Year):

- 107% growth in sales

- 95% increase in clicks

2016 Programme Growth (Year to Date):

- 104% increase in orders

- 81% growth in sales

- 44% increase in clicks