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Improve ROI
with Attribution

Attribution

Our methods and processes are focused on reducing big data to actionable insights, enabling you to optimize your marketing performance.  Rakuten Attribution empowers businesses with complete transparency across all channels and devices, to support great decisions and strategies that drive success.

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Attribution

The single source of truth

Uncover the value of all your marketing channels, their characteristics and the relationships between them.

The single source of truth
  • Advanced attribution model, customised to your business requirements
  • Increase your knowledge of the customer journey
  • Understand how each channel contributes to a conversion
  • Spend your marketing budget where it's most effective

Powerful and flexible technology

  Rakuten Attribution is powered by a set of technology modules built with a focus on integration and data sharing, which are designed to be part of solutions that include third party tools and applications.

Attribution Tracking Highly configurable website, mobile app and display tracking 

Attribution Tracking
Highly configurable website, mobile app and display tracking

Measurement Hub Flexible database consolidates data from all channels and devices 

Measurement Hub
Flexible database consolidates data from all channels and devices

Attribution Reporting Dashboarding and reporting tools for in-depth analysis

Attribution Reporting
Dashboarding and reporting tools for in-depth analysis

Attribution Engine Advanced Attribution Engine supports standard and customised 

Attribution Engine
Advanced Attribution Engine supports standard and customised models 



Expert service

Technology without experts to guide you seldom succeeds. Our attribution consultants are focused on maximising benefits using our proprietary technology as an alternative to the generic approaches of many analytics consultancies.

Analysis and Insight  Budgeting, business and performance insight from our experts 

Analysis and Insight
Budgeting, business and performance insight from our experts

Attribution Modelling Customised statistical attribution modelling that delivers 

Attribution Modelling
Customised statistical attribution modelling that delivers results

Roadmap to Success A planned, pre-agreed roadmap to add value at every step

Roadmap to Success
A planned, pre-agreed roadmap to add value at every step

Tracking and Tagging   Accurate implementation and management of all tracking and 

Tracking and Tagging
  Accurate implementation and management of all tracking and tags



Learn the basics

Rakuten Attribution has partnered with The Academy of Digital Business Leaders and Dot Native to create a short masterclass video that explains the value of using an omnichannel measurement tool.    

 

To watch the full course and others, sign-up to Dot Native for free

With insights from our attribution model, reporting and the Rakuten Attribution team we’ve got a better understanding of how our channels are performing and how they interact with one another. This has allowed us to focus on the areas we know will best affect our digital marketing performance.

Kieran McAlpine
Paid Traffic Manager
Schuh

With insights from our attribution model, reporting and the Rakuten Attribution 

Our customised attribution model has given us unrivalled insight into the performance of our marketing and, as a result, we’ve been able to optimise our channels more effectively than ever before.

Using Rakuten Attribution data we were able to cut our PPC budget in half without it affecting our sales.

Sarah Bridgland
Ecommerce Business Analyst
lowcosttravel group

Our customised attribution model has given us unrivalled insight into the 

Rakuten Attribution is an integral part of INTO's ambitions to understand how students engage with us online. Their services have enabled us to understand the true value of our channels and how they work in combination.

Steve Rawlings
Assistant Director
INTO University Partnerships

Rakuten Attribution is an integral part of INTO\'s ambitions to understand how 

Rakuten Attribution's client support and training is outstanding, and the dashboards are easy for marketers at all levels to understand.

Jack Hubbard
CEO
Propellernet

Rakuten Attribution\'s client support and training is outstanding, and the 
Let\'s Talk!

Let's Talk!

For more information on how Rakuten Attribution can improve your marketing performance  
get in touch today or follow the link below.

LEARN MORE ABOUT RAKUTEN ATTRIBUTION