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The Cambridge Satchel Company was founded in 2008 on a £600 budget. The brand is now a fast growing business, selling quintessentially British handbags and accessories to over 120 countries online and in its UK-based stores.
2014 proved to be a pivotal year for The Cambridge Satchel Company’s international expansion, as its products began selling on China’s largest online marketplace, TMall. The nation’s growing desire for luxury British produce was the perfect reason to expand amongst this demographic, and the adoption of a multi-channel digital strategy made it feasible.
Given the popularity of the products in China, The Cambridge Satchel Company wanted to embrace the nation’s largest consumer holiday, Singles Day. This shopping holiday has surpassed Black Friday in terms of global commercial revenue, illustrating the buying power of Chinese consumers.
The Cambridge Satchel Company wanted to execute a multi-channel Single’s Day campaign, as a way of tapping into the Chinese demographic and tasked Rakuten Marketing with the following:
“By combining Rakuten Marketing’s Display and Affiliate marketing channels we were able to effectively build upon our Chinese customer base, acquiring customers and generating brand awareness for The Cambridge Satchel Company across digital touchpoints and at scale to deliver a strong return on investment.” Amy Montague, Global Ecommerce Manager, The Cambridge Satchel Company