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Charles Tyrwhitt

Increasing online sales with the Rakuten Affiliate Network

Overview

From its origins as a mail order business specialising in formal shirts in 1986, Charles Tyrwhitt has evolved to become an international specialist multi-channel brand. 

After building a successful relationship with the Rakuten Affiliate Network in the US, Charles Tyrwhitt launched with the UK as a secondary network. After a successful start to the programme, they took the decision to work with the network exclusively.

Marketing Objective

Charles Tyrwhitt required a detailed analysis of the UK marketplace to identify new and repeat customers for the brand. The Rakuten Affiliate Network worked with Charles Tyrwhitt to carefully recruit the right partners who would drive volume to their website. This enabled the brand to reach out to new and existing customers whilst maintaining Charles Tyrwhitt’s reputation.

Strategy

The Rakuten Affiliate Network has worked with Charles Tyrwhitt to recruit top publishers into the programme, and has built strong partnerships with VoucherCodes.co.uk, Quidco and Top CashBack. 

During sale periods and key calendar dates we maximise revenue and creatively promote the brand.

Results

In due course, Charles Tyrwhitt felt that the network's careful targeting of publisher partners and consideration of potential new audiences meant that a second network was no longer necessary, and chose to close the original network. 

The Rakuten Affiliate Network executed a problem-free migration of all key publishers to the UK network, and therefore, Charles Tyrwhitt has seen steady growth in both existing and new partners. The use of the channel to recruit new customers has seen substantial results year on year, at a lower cost – which is music to the ears of the ecommerce and online marketing teams!

From 2012-2013, sales made through the Charles Tyrwhitt affiliate programme increased by an impressive 20% YoY. In the same timeframe, orders have grown by 13%, and click through rates have expanded by 54%.

 

Charles Tyrwhitt

Overview

After building a relationship with the Rakuten Affiliate Network in the U.S., Charles Tyrwhitt required a detailed analysis of the UK marketplace to identify new and repeat customers.

Solutions/Services

The Rakuten Affiliate Network has worked with Charles Tyrwhitt to recruit top publishers into the programme, building strong partnerships with the likes of Quidco, Top CashBack and VoucherCodes.co.uk.

Success

From 2012-2013, sales made through the Charles Tyrwhitt affiliate programme has increased by 20% YoY. Orders have grown by 13%, and click through rates have expanded by 54%.

Future

We will continue to support Charles Tyrwhitt through their affiliate programmes on the UK, USA and Australian networks, building successful partnerships and growing their online customer base.