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Mountain Warehouse

Voucher site success story

Overview

Mountain Warehouse has been developing high quality outdoor gear for all the family since 1997. 

Mountain Warehouse utilises the Rakuten Affiliate Network to build strong relationships with top publishers like VoucherCodes.co.uk. Over the past few years, shoppers have become increasingly tech-savvy, and will scan the web for voucher codes, offering them discounts for their favourite brands.

Marketing Objectives

• New customer acquisition
• Existing customer retention
• Boost in sales through the affiliate channel

Strategy

• Partner with VoucherCodes.co.uk to run an exclusive offer for two weeks
• 11 – 24 November 2013 customers offered 20% off all products on the Mountain Warehouse website
• Unique discount code used at the checkout

Results

• 512% increase in sales through the Rakuten Marketing Affiliate network
• £30,000 revenue boost
These figures were a direct result of the exclusive offer with VoucherCodes.co.uk.