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FAQ Privacy Policy Changes

Frequently Asked Questions Regarding Our Recent Privacy Policy Statement Changes

Why has Rakuten Marketing updated its Privacy Policies?
A lot has changed about us in the last few years as we reorganized our business and now go by the name Rakuten Marketing LLC. We have expanded the reach of the Rakuten Affiliate Network (formerly the LinkShare Network) operated in the United States, Canada and the United Kingdom to include additional territories, including Australia, Brazil, France and Germany. In addition, our industry-leading online advertising services also have continued to grow. We now offer an omni-channel solution that includes affiliate marketing, customer acquisition, display, paid search and attribution. As part of the shift to an omni-channel solution we have retired our former websites, www.linkshare.com, www.linkshare.co.uk, www.linkshare.au. www.mediaforge.com and www.dc-storm.com and established new and comprehensive websites for our services found and hosted through at www.rakutenmarketing.com (which includes our foreign domain extensions). The updates to our various privacy policies are designed to provide more detail and transparency about our privacy practices relative to information collected on our website and through our various service offerings.

What Privacy Policy updates should users be aware of?
1) Rakuten Marketing LLC (formerly known as LinkShare Corporation) on behalf of itself and its foreign corporate affiliates (excluding Brazil) updated its Privacy Policy Statement. Please note that major updates/revisions, as follows:

(a) In general, we consolidated the privacy policies for Rakuten Marketing LLC (formerly LinkShare Corporation), Rakuten Marketing Europe Limited (formerly LinkShare Limited) and Rakuten Marketing Australia PTY Ltd (formerly LinkShare Australia Pty Limited) into one Privacy Policy Statement;
(b) We retired the name, LinkShare Network, and now referred to our affiliate marketing network as the Rakuten Affiliate Network;
(c) We added more information about data and information Advertisers and Publishers collected through our website and through the use of our services and about the limited instances that we can disclose such data and information (e.g. legally required disclosures, corporate affiliates etc); and
(d) We updated our privacy contact information.

2) Rakuten Marketing LLC offers display/retargeting services through its Rakuten Display division formerly operated by Rakuten MediaForge. The Rakuten Display Privacy Policy Statement only covers display/retargeting services. This updated Privacy Policy Statement revises the former Privacy Policy previously offered by Rakuten MediaForge. Please note that major updates/revisions, as follows:

(a) In general, we retired the name Rakuten MediaForge and now refer to our display/retargeting services as Rakuten Display;
(b) We added a description of the Rakuten Display Services;
(c) We added more information about data and information collected from visitors and Advertisers of our websites as well as information collected through the use of our services;
(d) We added information about the limited instances that we can disclose Advertiser data and information (e.g. legally required disclosures, corporate affiliates etc).
(e) In compliance with California laws, we added information related to how our technology responds to Do Not Track signals and to how California residents can request information on any of their personally-identifiable information disclosed by us to any third parties;
(f) We added general information on our security practices; and
(g) We added information or how we will notify you of Privacy Policy updates in the future and our new contact information

3) Rakuten Marketing LLC, on behalf of its subsidiary, DC Storm Limited (“DCS”), has significantly updated the former Privacy Policy offered by DCS. Please note that major updates/revisions, as follows:

(a) We now referred to the services offered by DSC as the Rakuten Attribution service;
(b) We added a description of the Rakuten Attribution Services;
(c) We added more information about data and information collected from visitors and Advertisers of our websites as well as information collected through the use of our services;
(d) We added information about the limited instances that we can disclose Advertiser data and information (e.g. legally required disclosures, corporate affiliates etc).
(e) In compliance with California laws, we added information related to how our technology responds to Do Not Track signals and to how California residents can request information on any of their personally-identifiable information disclosed by us to any third parties;
(f) We added general information on our security practices; and
(g) We added information or how we will notify you of Privacy Policy updates in the future and our new contact information

What does our Privacy Policies cover?
We have established different privacy policies to govern our various service offerings (and/or practices) offered by Rakuten Marketing LLC or its corporate affiliate, as follows: the Rakuten Affiliate Network Privacy Policy Statement for all territories (except Brazil), the Rakuten Marketing Brazil Privacy Policy Statement for Brazil, the Rakuten Display Privacy Policy Statement for our display/retargeting services, and the Rakuten Attribution Limited Privacy Policy for our attribution/tag Management services.

When do the new Privacy Policies take effect?
All of our Privacy Policies will be effective as of the Effective Dates indicated on the various Privacy Policy Statements.