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Rakuten Marketing is more than the sum of its services.

Omnichannel Marketing

By utilising multiple channels with Rakuten Marketing, you have access to our omni-technology tool set. These tools help optimise your individual and joint campaigns, giving you greater insight into your marketing performance.

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Omnichannel Marketing

Learn how data-driven marketing can deliver an
omni experience for your customers.

Omnichannel Services

Rakuten Marketing provides businesses with the marketing expertise to navigate a complex digital world.  We view marketing through the consumer's eyes, using each of our core service offerings to drive a holistic marketing plan that focuses on the experience of your customer.  

Omnichannel Technology

At Rakuten Marketing, we believe that transparency is essential.  That’s why all clients have access to our omnichannel attribution tool, Cadence Essential, at no additional cost.  Our platform provides cross-channel insights allowing advertisers to evaluate the true performance of their digital marketing. 

Cadence Essential is now in beta testing. 

Understand how channels appear in the user journey

Understand how channels appear in the user journey

View channels side-by-side to compare metrics 

View channels side-by-side to compare metrics 

Deeper understanding of how display campaigns contribute to conversion 

Deeper understanding of how display campaigns contribute to conversion 

Flexible attribution logic 

Flexible attribution logic 



Rakuten Marketing Universal Tag 
With the Rakuten Marketing Universal Tag, you are able to access a simple line of code that gives you the ability to integrate with the multiple services offered across Rakuten Marketing. This means less burden on your technical resources and quicker installation time.