X

This Rakuten Marketing website is automatically set to 'Allow Cookies' as this will help us measure traffic and improve this site over time. You can read about how we use cookies on this site by clicking here. For more information about the EU Privacy Directive and Rakuten Marketing technology click here.  CLOSE

Rakuten Marketing Announces Latest Affiliate Technology; Brands & Publishers Optimize Product Conversion to Profit

September 14 2016

Rakuten Marketing today announced the launch of its latest affiliate technologies, Curate and Automate. Building on Rakuten’s industry-leading digital marketing solutions, Curate and Automate are proprietary products designed to help marketers optimize product conversion to increase revenue and profits through their affiliate marketing programs.

Each technology offers a unique feature set, that when combined, allows publishers, bloggers and social influencers to efficiently locate and track affiliate content critical to revenue generation. This includes searchable product links, custom showcase builders and automated URL tracking insertion.

With the continued proliferation of cross device, online platforms for content creation and audience development, there is increased demand by marketers for effective, easy-to-use technologies that provide scale, conversion and revenue performance. With today’s release, Rakuten Marketing meets this demand.

  • Curate is a product-discovery platform where Rakuten Marketing publishers can intuitively search for products across Rakuten’s global network of approved brand partners. Curate delivers convenience and an enhanced ability to discover products that best align with the revenue-generating goals of the partnership. Curate also simplifies the creation and publishing of showcased products. Notably, Curate utilizes Pinterest’s API, to allow publishers to save products directly to the product-sharing network.
  • Automate converts standard URLs into trackable affiliate links within a publisher’s post. Working seamlessly with third-party tools, Automate saves time with a simple JavaScript code that automatically applies tracking to any link from the site of an approved brand partner. Publishers can create trackable affiliate content without logging into a dashboard.

Pinterest began allowing affiliate links in May, making it a valuable resource for influencers and bloggers. With a single step, publishers can save product links and apply affiliate tracking that is maintained and included with every repin.

Today brands work with hundreds, sometimes thousands, of publishers who are driving discovery, sales and loyalty. With the release of these new products, Rakuten Marketing is delivering technology that supports user scale, while maintaining high standards of full-funnel performance transparency across all partners, screens and programs.

Current publishers already leveraging both technologies provided comment below:

“I was so excited to see it (Curate and Automate) right before [a leading department store’s annual sale] and was glad to be able to immediately use it. I definitely plan on continuing to use and play around with it. I think it's a great addition! Things I love:

  • You can easily change the size of your widget by using a slider versus having to input dimensions.
  • You can fill up a gallery of images to use later, and then create a widget from that gallery.
  • Being able to simply input product SKU's to pull up items.”

“My favorite thing about Curate is that you can change fonts and colors of the pricing and brand info. It's very handy! I also love the idea that the program allows me to put each item in the box. It looks so nice!”

According to Adam Weiss, SVP GM, Affiliate, Rakuten Marketing, “The continued growth and evolution of influencer marketing is undoubtedly shaping our industry’s future. Curate and Automate are the latest advance to our award-winning digital marketing products and demonstrate Rakuten Marketing’s continued vision to lead the affiliate marketing arena as the revenue-driving force behind brand and influencer partnerships.”

For more information about Rakuten Marketing’s affiliate marketing solutions and new Curate and Automate technologies visit www.rakutenmarketing.co.uk.

About Rakuten Marketing
Rakuten Marketing’s industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.

Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://rakutenmarketing.co.uk.

Media Contacts

Rakuten Marketing
Abi Jacks
+44 (0)1273 807272
abi.jacks@rakuten.com

Hotwire PR
rakutenmarketing@hotwirepr.com

To contact Sales, click here.

Media Contacts

Rakuten Marketing
Abi Jacks
+44 (0)1273 807272
abi.jacks@rakuten.com

Hotwire PR
rakutenmarketing@hotwirepr.com

To contact Sales, click here.