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Search Engine Marketing Coordinator

Tampa

Position Summary

The Search Engine Marketing (SEM) Coordinator is an entry level position that will assist account managers in the day-to-day planning and execution of paid search marketing for Rakuten Search clients. The SEM Coordinator will be responsible for monitoring client budgets, building and launching keyword lists, creating ad copy, joining client calls, creating weekly client reports, and assisting with other projects as needed.  The results will be measurable as defined by client targets and key metrics, including: average CPC, CTR, ROI, position, AOV, etc., as well as the ability to think analytically, develop an extensive knowledge of the paid search channel, and learn client facing skills.

Job Responsibilities:

  • Understanding of each client’s business in order to customize a search marketing strategy plan
  • Work with account managers to establish target goals and objectives
  • Help manage client’s budget and expectations
  • Assist with the execution of search marketing campaigns for clients from top to bottom at the direction of account managers, including development of comprehensive keyword lists, creation and testing of ad copy, submission to search engines, testing of keyword variations, and reporting
  • Monitor and analyze performance reports to ensure client targets are met and exceeded over time. Using performance data analysis, help develop action items to maximize return.
  • Support account managers with initiatives on an ad hoc basis

Requirements:

  • Strong quantitative analysis skills
  • Solid proficiency with Excel and PowerPoint for in-depth analysis, client-facing reports and presentations
  • Ability to prioritize and strategize based on company and client goals
  • Strong project management and multi-tasking skills are a must
  • Strong desire and ability to think creatively, solve problems, and use professional judgment
  • Exemplary written and oral communication skills
  • Experience in developing and delivering presentations
  • Must be results driven, enjoy problem solving and passionate about being challenged
  • Bachelor’s degree required.  Preferably a focus on advertising or marketing
  • Google Adwords certification a plus
  • General understanding of performance marketing, conversion, and online customer acquisition